Product Uniqueness

Theo has two product series, which provide staple and supplementary food respectively, with each piece containing a variety of nutrients.  

I. Staple Food Series for Cats

Theo's cat staple food series is formulated according to The Association of American Feed Control Officials (AAFCO)’s standard nutrition requirements. After one year of formulation, research and development as well as laboratory tests, Theo’s pet food is proven 100% safe and nutritious. With a meat proportion as high as 85%, the grain-free and gluten-free pet food comes in four flavours for kittens (extra-fine texture and highly palatable) and cats at all ages respectively as the main sources of daily nutrition. The carefully selected ingredients provide pets with the following essential nutrients:

1. Free-range chickens: 

120-day hormone-free and antibiotic-free free-range chicken, taking into account animal welfare. Procured directly from the farm and takes about two to three days from slaughter to delivery to Hong Kong. Chicken breasts, which are higher in protein, and thighs, which are higher in iron, zinc as well as Vitamins B1, B6 and B12, are specially used to provide premium animal crude protein and crude fat.

2.  Salmon: 

Rich in omega-3, DHA and EPA, provides premium animal crude protein and crude fat to strengthen brain development.

3. Local poultry giblets (including chicken kidneys, duck hearts and chicken livers): 

No added chemical amino acids, but poultry giblets rich in amino acids are specially added to provide 12 kinds of 100% natural amino acids, in line with AAFCO’s standard guidelines, including lysine to safeguard pets’ heart health.


4. Seasonal fresh vegetables from local wet markets: 

Regularly procured from wet market stalls to ensure the supply of the freshest broccolis and carrots. In addition to crude fiber, broccolis are rich in Vitamin C and carotene to promote blood vessel health, while carrots are rich in Vitamin A and carotene beneficial to intestinal health.

5. 100% natural dried flatfish: 

to boost pet's appetite and easily solve the problem of pickiness. No added MSG or preservatives. 

II. Farm To Bowl Series for Cats and Dogs

Theo takes advantage of local fishery and agricultural industries to pioneer the concept of Farm to Bowl. We carefully select local premium ingredients and formulate pet food with heart based on veterinary recommendations. With nothing fancy, we deliver fresh local ingredients directly from farms and fisheries to pet bowls. With a meat proportion as high as 85%, the grain-free and gluten-free pet food comes in two flavours for cats and dogs at all ages as supplementary food. The carefully selected ingredients provide pets with the following essential nutrients:

 1. Free-range chickens: 

120-day hormone-free and antibiotic-free free-range chicken, taking into account animal welfare. Procured directly from the farm and takes about two to three days from slaughter to delivery to Hong Kong. Chicken breasts, which are higher in protein, and thighs, which are higher in iron, zinc as well as Vitamins B1, B6 and B12, are specially used to provide premium animal crude protein and crude fat.

2. Yuen Long grey mullets: 

Procured from fisheries under the Accredited Fish Farm Scheme, with water quality closely monitored by the Fishery, Agriculture and Conservation Department. Local fishermen must pass strict tests every two months for license renewal. The traceable sources ensure the highest safety standards for pet food ingredients. Grey mullets belong to the mullet family, which is rich in protein, Vitamin B12 and unsaturated fatty acids. With many years’ hard work, the feed has been modified by local fisheries, making the mullets particularly rich in fish oil, beneficial to hair and intestine health, heart disease prevention and joint protection. 

3. Local golden pompanos: 

Procured from fisheries located in the clear waters of North Lantau Island. Provide premium animal protein and rich in Vitamins A, B9 and D to strengthen immune system and maintain blood vessel health.

4. Local poultry giblets (including chicken kidneys, duck hearts and chicken livers): 

No added chemical amino acids but poultry giblets rich in amino acids are specially added to provide 12 kinds of 100% natural amino acids, in line with AAFCO’s standard guidelines, including lysine to safeguard heart health. 

5. Seasonal fresh vegetables from local wet markets: 

Regularly procured from wet market stalls to ensure the supply of the freshest broccolis and carrots. In addition to crude fiber, broccolis are rich in Vitamin C and carotene to promote blood vessel health, while carrots are rich in Vitamin A and carotene beneficial to intestinal health.

6. 100% natural dried flatfish: 

To boost pet's appetite and easily solve the problem of pickiness. No added MSG or preservatives. 

5. Seasonal fresh vegetables from local wet markets: 

Regularly procured from wet market stalls to ensure the supply of the freshest broccolis and carrots. In addition to crude fiber, broccolis are rich in Vitamin C and carotene to promote blood vessel health, while carrots are rich in Vitamin A and carotene beneficial to intestinal health.

6. 100% natural dried flatfish: 

To boost pet's appetite and easily solve the problem of pickiness. No added MSG or preservatives. 

Product Features

1. Freeze-drying food processing technology

Since Hong Kong is a subtropical area, 4-60 degree Celsius is a dangerous temperature range for storing food with the easy breeding of bacteria. Therefore, we carefully select 100% premium human-grade local and imported fresh ingredients, which are slow-cooked at a low heat to kill the bacteria, then freeze-dried and vacuum dehydrated at a very low temperature of about -40 to -50 degrees Celsius. The process provides the following three benefits:

  1. Kill the bacteria, at the same time preserve the most nutrients of the ingredients
  2. Easy storage: just put the pet food in a cool place, no need for refrigeration, with a shelf life of one year under normal usage
  3. Convenient usage: just add soup or water at the ratio of 30 CC per piece (the amount of soup/water can be adjusted according to pets’ needs)

It is recommended to adjust the serving size according to pets’ weight as follows:

 
 

 
 

2. Sustainable Development (ESG)

All Theo’s products are made in Hong Kong, taking advantage of local fishery and agriculture industries to carefully select premium local fishery and farming products. We are committed to contributing to the local fishery, agriculture and labour markets as well as let pets at home participate in the sustainable development by:

1. Delivering local ingredients directly to pet bowls (Farm to Bowl), to directly reduce carbon emissions from air and vehicle transportation.

2. Supporting the business development of local fishermen, farmers and small businesses, to give full play to the advantages of local premium fishery and farming products, introduce local flavours to cat and dog food as well as develop a cat and dog food market featuring local characteristics.

3. Making all products in Hong Kong. We also cooperate with rehabilitation institutions and other social enterprises to allow rehabilitated people and groups of working age with special educational needs (SEN) to participate in Theo’s production and walk hand in hand with us.